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The City is exploring land use changes that could allow a future hotel attached to the PTCC, if and when the time is right.
A hotel attached to the PTCC has long been identified as a key move to make Penticton more competitive, attracting year-round visitors that support local businesses and fuel a strong local economy.
The land that forms the site has a number of complex land use considerations, including:
1912 trust condition: In 1912, a portion of the land where the PTCC sits was transferred to the City with a legal condition that it must be used for public recreation, sports, parks, exhibitions and other public purposes. In order to use this land for something not listed in the trust, such as a hotel, it requires the assent of the electors (referendum). In 1912, municipalities lacked the zoning powers they have today, so trust conditions were commonly used to control land use. Modern zoning now regulates land use more effectively and includes public input, without requiring a full referendum.
Dedicated parkland: Some adjacent areas next to the PTCC are dedicated parkland. Amending these areas to allow for an attached hotel also requires approval of the electors.
UPDATE: Penticton City Council will consider next steps related to a potential hotel attached to the Penticton Trade and Convention Centre (PTCC) at its July 14, 2026 meeting. Council will receive reports summarizing public engagement to date, concept design work and economic analysis related to a potential future hotel attached to the PTCC. Council is being asked to direct staff to prepare the assent voting (referendum) process for removal of the historic trust conditions as part of the upcoming October 2026 local election. The report advises that it would be premature at this time to proceed with any changes related to the park land dedication. Read the announcement here.
The City is exploring land use changes that could allow a future hotel attached to the PTCC, if and when the time is right.
A hotel attached to the PTCC has long been identified as a key move to make Penticton more competitive, attracting year-round visitors that support local businesses and fuel a strong local economy.
The land that forms the site has a number of complex land use considerations, including:
1912 trust condition: In 1912, a portion of the land where the PTCC sits was transferred to the City with a legal condition that it must be used for public recreation, sports, parks, exhibitions and other public purposes. In order to use this land for something not listed in the trust, such as a hotel, it requires the assent of the electors (referendum). In 1912, municipalities lacked the zoning powers they have today, so trust conditions were commonly used to control land use. Modern zoning now regulates land use more effectively and includes public input, without requiring a full referendum.
Dedicated parkland: Some adjacent areas next to the PTCC are dedicated parkland. Amending these areas to allow for an attached hotel also requires approval of the electors.
UPDATE: Penticton City Council will consider next steps related to a potential hotel attached to the Penticton Trade and Convention Centre (PTCC) at its July 14, 2026 meeting. Council will receive reports summarizing public engagement to date, concept design work and economic analysis related to a potential future hotel attached to the PTCC. Council is being asked to direct staff to prepare the assent voting (referendum) process for removal of the historic trust conditions as part of the upcoming October 2026 local election. The report advises that it would be premature at this time to proceed with any changes related to the park land dedication. Read the announcement here.
The City of Penticton is exploring land use changes that could allow a future hotel attached to the PTCC, if and when the time is right.
A hotel attached to the PTCC has long been identified as a key move to make Penticton more competitive, attracting year-round visitors that support local businesses and fuel a strong local economy.
Council previously directed staff to complete initial planning work, including engagement, to help shape a referendum question. However, the final decision on the question – and on whether a referendum will proceed – will be made after the initial phase of engagement is complete.
This form will remain open until midnight on April 10, 2026. Feedback collected will be compiled into a report to share with Council, staff and the public. To protect your privacy, we’ll only review the results as a group – never individually.
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Exploring Penticton Trade & Convention land use options
As we continue engaging with the community on the future of the Penticton Trade and Convention Centre, we want to recap the key facts and show the design work completed so far. We will also explain why voter approval will be required during the referendum this October.
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Shaping the future of Penticton's Trade and Convention Centre
Penticton is considering land use changes to support a future hotel attached to the Penticton Trade and Convention Centre, which would help attract larger conferences, grow year round tourism and advance the North Gateway vision.
Discover how the upcoming referendum decision could shape Penticton’s next 60 years of economic growth, community vibrancy and event hosting.